The Future Looks Green For Alpha Logic
Jun 16, 2012
With increasing awareness of the environmental implications of waste, Plymouth-based sustainable waste management company Alpha Logic have undergone a re-brand and hired an Environmental Services Manager.
Previously trading as Alpha Utilities, the re-brand is the result of an evaluation of the business and wider marketplace as customers and the wider society are becoming more conscious of the environmental impact of their waste.
Ben Phillips, Sales Manager at Alpha Logic, explained the decision to re-brand: “Over the past few years we’ve witnessed a marked increase in the number of companies looking to reduce the environmental impact of their activities. With increasing landfill taxes and the government’s focus on the waste management hierarchy, companies are looking to reduce the volume of waste sent to landfill and look for alternative waste disposal routes.”
“Whilst we’ve steadily built a strong reputation for our sustainable waste management services over the past four years, we felt it was time to re-brand the business to better encapsulate what Alpha Logic are about.”
“We want to become the logical choice for sustainable waste management solutions in the region and we feel that our new name of Alpha Logic and strapline ‘making sense of your waste’ helps to re-affirm our business proposition. We help make sense of our customers’ waste by identifying opportunities to minimise waste output, maximise the volume which can be reused or recycled and divert waste from landfill.”
To coincide with the re-brand, Alpha Logic have expanded their team with the addition of Steve Whiteway as Environmental Services Manager. A key player in the environmental field in Plymouth, Steve founded and is Chairman of the Plymouth Eco Business Group, is part of the Plymouth Climate Change Commission and organised the first Eco Business Fair at the Guildhall in 2010.
“Having previously worked in the print industry I was increasingly aware of the need for Plymouth to do more to be a cleaner, greener city.”
“In my new role at Alpha Logic I hope to demonstrate that there are eco-friendly, streamlined ways for businesses to handle their waste and recycling needs. Not only do we manage our customers waste collections, we work with them to identify opportunities for them to reduce their waste output and maximise the volume of waste that is recycled.”
Further supporting their environmental credentials, the company is celebrating becoming certified as a Carbon Neutral company. The global standard demonstrates Alpha Logic’s commitment to reducing the company’s carbon emission to net zero.
As part of their sustainable waste management services, Alpha Logic offer a free waste audit for companies to identify ways in which their waste management can be improved. To register for a free waste audit visit www.alpha-logic.com or call 0845 094 3370.